Just how important is good photography?
When a property is marketed for sale, the prospective buyers are going to see it in one of two ways – in photos (and video) or in person.
We all know that there are costs involved in selling a property. These can include an agent’s fee, an auctioneer’s fee, marketing costs, home staging, conveyancing and solicitor’s fees, and even maintenance costs for those fix-up jobs.
Paying for good photos – or good video content – is worth it.
It’s fair to say that the first time your buyer saw your property was as they were scrolling through anything from dozens to hundreds online.
They probably took a second look because something grabbed their attention – a pic!
In less than ten seconds, a prospective buyer has seen your photos, taken in the headline and decided whether to look further at your property or keep scrolling on to the next.
In those few seconds, poor imagery could cost you a sale!
Landlords should also consider the quality of their property’s imagery, as potential tenants may also filter through online listings.
While smartphones have the capability to take amazing photos, the tool itself doesn’t replace a professional photographer. These people have the experience and the ability to put themselves in the shoes of the buyer, in order to capture the right imagery for the best sale outcome. They also know the best equipment to use, like a wide-angle lens used to showcase ‘space’ and portray ‘live-ability’. The professionals will factor in time of day, lighting and composition; and then are experts in retouching pics while staying true to the subject.